Objective:
Introduce the Step Reloaded format to Seattle by hosting viral duo Trixie and Payton, familiarizing the community with this trending hip-hop-inspired step class, and getting a local instructor certified.

Creative Concept:
Utilized in-house assets to create a dynamic print campaign promoting the excitement of hosting viral fitness influencers. Leveraged video content taken from workshops to create reels to demonstrate innovative programming and create more excitement around the new class.

Production/Deliverables:
• Designed promotional materials (postcards, posters, social media assets).
• Captured live footage and created follow-up reels to highlight the class energy.
• Promoted our studio as the first on the West Coast with certified Step Reloaded instructors.
Outcome:
The event generated excitement around Step Reloaded, positioning our studio as a pioneer in bringing innovative fitness trends to Seattle.​​​​​​​

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